Branding 101: What Makes a Brand Powerful

Jan 25

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Advice for Getting the Most Out of a Business Trip

Dec 11, 2025

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

5 Tips for Boosting Social Media Engagement

Aug 29, 2025

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

The Power of Perceived Value

Jul 16, 2025

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

How to Put Together an Onboarding Kit

Jun 24, 2025

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

5 Healthy Tips for Business Trips

May 20, 2025

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

Graphic Design Terms Everyone Should Know

Mar 24, 2025

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Product Safety: What You Need to Know

Feb 24, 2025

No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...

How to Juggle Work and Life Balance Like a Boss

Nov 22, 2024

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

Why You Should Consider A New Hire Welcoming Kit

Nov 15, 2024

Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...